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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

SazBean ( Social Network Analytics Measurement Social Media ). CeeKue ( Promotion Word of Mouth B2C CRM Google Content Tips ). Facebook For CRM , Monday, July 19, 2010. Sarah Worsham ( @sazbean ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Time to Kill the Press Release? July 8, 2010.

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How to Find and Hire a Director of Marketing for Your Business

Single Grain

Analytics skills to work with several marketing tools and analyze the ROI of different digital media campaigns. Regular optimization of ad copy based on campaign analytics is crucial to increase the ROI. The marketing director should have an analytical mind. Which is your favorite CRM, and why? Have you fired anyone?

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Complete Guide to B2B Marketing

Directive Agency

This person should have a solid understanding of how your financials work, while also have a creative side that allows them to think beyond just the AdWords interface. They also have terrific support and are able to integrate into most every CRM so that your data stays intact. Reporting on analytics. Launch new campaigns.