Trending Sources

Lead Liaison Launches Google AdWords Connector

Lead Liaison

Google AdWords conversion tracking can give users insight into the effectiveness of ad clicks. Lead Liaison now connects with Google AdWords to help measure, prove and improve marketing ROI through paid search. The Connector pulls in sales and opportunity data from the user’s CRM and ties that in with AdWords data to present a full ROI analysis on AdWords Campaigns and Keywords.

What Shazam Can Teach Marketers about Predictive Analytics

CMO Essentials

This is a predictive analytics success story that marketers in every industry should be inspired by. After hitting a wall on ROI with Google AdWords, the team decided to test paid search with Bing and Yahoo as well. The post What Shazam Can Teach Marketers about Predictive Analytics appeared first on CMO Essentials. Image courtesy of Shazam via [link]. It’s the missing piece.

Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™


You have a Marketing Automation Platform (MA) and a Customer Relationship Management (CRM) software? You want to see the results in the reporting engine of the CRM, because that is where inbound leads get connected to pipeline and results? and your CRM, and help cut through many of the challenges you will face in making it all work. Medium: CPC, email, etc.

Influencer marketing tools of the trade


Google Analytics — There’s a lot of awesome things that our SMNR landing page and personal domains (used both for the landing page and for the outgoing emails) can teach us, and Google Analytics is one part of our reporting. Content Marketing Influencer Marketing Public Relations Social Media Marketing AdWords Apple Inc. We’re off to the races! Love it!

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5 Ways to Use Paid Search & SEO Together

Vertical Response

Use Google Analytics and Google Webmaster Tools to see what keywords are driving visits to your site. Use your Adwords tools to determine if the traffic volume is worth the cost. For example, as VerticalResponse, an email marketing provider, we find ourselves competing against CRM platforms for certain terms even though we may not consider them a direct competitor. SEO/SEM adwords google organic paid search PPC search engine marketing SEM SEO serp Paid search and SEO work in different ways to get visitors to your website. Keyword Research/Expansion.

How To Decide Whether Marketo RCA Is Right For You


The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. In this article we’ll clarify some of the details around Marketo Revenue Cycle Analytics, i.e. Marketo RCA, so you can understand whether it is perfect for your needs, or whether a specialized marketing attribution solution fits the bill. Marketo RCA)? Conclusion.

Why You Need A Single Source Of Truth For Marketing Data


B2B marketers get lead data from, at a minimum, all of the marketing channels that have a conversion pixel (think: AdWords, Facebook), their marketing automation platform, and their CRM. Double-counting confusion When AdWords counts conversions, it doesn’t consult and reconcile their information with Facebook Insights or LinkedIn Analytics or any other marketing channel.

Building a B2B Marketing Stack that Drives Full-Funnel Decision Making


Eventually, the team chose Bizible and made it the core of their marketing analytics and tracking. “ We now are able to measure the impact of all online and offline marketing touchpoints,” David said. We’re in B2B analytics heaven.”. Do you allocate more budget to LinkedIn or Adwords? For that reason, they implemented B2B marketing attribution. Which platform do you trust?

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

It’s relatively easy to measure revenue via Google AdWords using a ‘purchase’ conversion tag that passes through dynamic revenue variables to AdWords reporting. But for B2B, we are typically only measuring a lead submission via AdWords, and all leads are not created equal. To get at the true value of leads we need to access data beyond AdWords or analytics — we need to go into the marketing automation or CRM system. Editor's note: For example, using Salesforce for Google AdWords.) How is B2B PPC campaign management different from B2C?

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7 Stages of B2B Marketing Sophistication [Which Level Are You?]


They rely on website analytics and mainly report on website traffic, using these top-of-funnel metrics to report on their success. As soon as a company begins to add paid media to their channel mix (AdWords, Bing Ads, Google Display Network, LinkedIn, Twitter, Facebook, etc), they’re able to target prospects more effectively through these platforms. B2B marketing is no easy task.

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The 2014 Digital Marketing Ecosystem

Puzzle Marketer

If it’s any type of intelligent or dynamic campaign, a CRM such as SalesForce, Oracle, Zoho, Sugar, or a dozen others are needed. How does the CRM connect to the company’s sales data? How does the Analytics provide that information? Can you get it from Google Analytics or Web Trends? How do those actions get back into the CRM and Marketing Automation system?

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Lead Liaison Debuts Integrations Marketplace

Lead Liaison

It’s important to have a company’s CRM, the central hub for contacts, accounts, and opportunities, and marketing automation suite communicate with each other. Powerful integrations also include Base , Insightly , Microsoft Dynamics , ConnectWise , Zoho CRM , and more! GoToWebinar , Google AdWords , Google Analytics , ZoomInfo , and WordPress are some of the more well-known productivity tools that Lead Liaison connects to. Press Releases CRM Integration Integration integrations marketing and communication productivity social ToolsMarketing and Communication.

Unveiling The Pipeline Marketing Technology Stack


In the B2B marketing world, AdWords is a near ubiquitous paid channel. The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). Each marketing channel also comes with its own channel analytics. Web analytics has the answer.

How to Set Up a Promoted Tweet Campaign Targeting Keywords


Twitter recently launched a keyword targeting option for Twitter Ads.  It’s like Google AdWords-like targeting for Twitter.  I always thought it would make sense for Twitter to implement a keyword sponsorship options for advertisers. Business:  CRM. Keyword target examples: manage contacts, new CRM,, lead management, sales tools, sales management. Retail.  .

How Is Marketing Attribution Different Than Other Marketing Measurement Tools?


Web and Other Channel-Specific Analytics -- “Hacking” an Attribution System. It’s a common belief that marketers can hack together an attribution system themselves, using a combination of web and channel analytics, plus some Excel expertise. When it comes to attribution, web analytics (e.g. Google Analytics) and channel-specific analytics (e.g. shaped?

A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed. AdWords Extensions. Keywords & Messaging.

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4 Steps to Get Started with Marketing Automation


Got a CRM? Analytics tools? Integrate your CRM. CRM integration is often a first priority, and for most companies, it should be! If you’re using a CRM, you’ll appreciate the expanded view you get into prospect and customer behavior. Measure it : Your platform should sync with Google Analytics, Adwords, and your other measurement tools. Start simply.

Four Digital Marketing Mistakes You Should Never Make

CMO Essentials

For example, your Google AdWords account can track the connection between AdWords campaigns and in-store purchases. Analytics may be the modern marketer’s best friend, but it’s your friends in IT who will help you bridge the gap between knowing what you want to know and knowing how to know it. If you feel a little behind the curve, don’t worry. That’s all well and good.

How To Measure Paid Media ROI (ROAS)


Through proper tagging (UTM parameters) or through ad network integrations, many B2B marketing analytics are able to track traffic from channels or campaigns and properly attribute lead generation. AdWords, LinkedIn, Facebook) and your CRM, where revenue data is held. Paid Media - whether it’s search, social, display, etc. - is a critical component of every B2B marketing plan.


SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. This breadth isn’t accompanied by tremendous depth: SalesFusion’s campaign management and built-in CRM tools are a bit limited. But the system does offer a comprehensive solution for smaller firms and, at least on the CRM side, can integrate with more powerful solutions including , Microsoft Dynamics CRM and Siebel CRM On Demand. online chat and - telemarketing support through the CRM component. But these are awkward solutions.

5 Stages of Marketing Operations, the Unicorns of B2B Marketing


They’re responsible for developing lead criteria and scoring systems and then integrating that data with the CRM. Their goal is to improve effectiveness across the entire strategy, at least as it relates to marketing strategy, data collection, and consequent improvements based on the analytics they analyze. And really, really excellent ones are few and far between. Are you a unicorn?

VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?

Customer Experience Matrix

All six of the vendors new to this report sell primarily to small businesses, and most are “all-in-one” systems that combine marketing automation with integrated CRM. Maybe my biggest surprise was finding that many if not most vendors have now added features to automatically look up new contacts in social networks and add that data to their marketing automation or CRM profile.

Marketing attribution systems: a quick look at the options

Customer Experience Matrix

I’ve seen a lot of attribution vendors recently. If you're a regular reader here, you saw my reviews of Claritix ( last week ) and BrightFunnel ( in December). Last week caught up with Jeff Winsper of Black Ink , which I'll hopefully review before too long. Bizible also popped up recently although I don’t recall the occasion; possibly something related to their interesting survey on “pipeline marketing” and attribution methods. My rational brain knows that there’s probably no reason for this flurry of sightings beyond pure coincidence. Or not. Sometimes random is just random.

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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Imagine a “premium” AdWords option where the only people who see your search ad are those who meet a specific demographic profile.)

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence


Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. Stay Tuned

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence


Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. ” Convergence: Technology, CRM & Social Media. That is, continuing to add features: social features, lead generation features and analytics. Today's PowerViews guest is Christopher Hosford. What can I do?

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. CRM Integration. Most B2B companies are already using CRM applications like that cover the entire sales pipeline. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.

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57 Little Things to Double Check Before Your Website Launch


We''ve grouped items into seven categories: page content, design, functionality, SEO, analytics, security & backups, and compliance. Lead generation forms, social sharing, CRM integration, and any other technology should work flawlessly across your website. Integrations with third-party tools, such as your CRM, e-commerce software, and/or marketing platform, are running smoothly.

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google


For this post, I decided to avoid Google properties, because obviously Google Adwords and Google Analytics would be at the top of the list. Acquisio has robust automated bid management tools, and does include integrations with Google Analytics, Trade Desk (for display), and Doubleclick. found this free and useful social media analytics tool to measure some social media KPIs like conversation rate, amplification rate, and applause rate. Analytics. Skyglue takes Google Analytics to the next level. Need a radio station in Miami?- look it up.  Paid Search.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. SOCIAL CRM ALLINA HEALTH : Used CRM to manage its data warehouse. Within 2 years, the CRM initiative had an ROI of +152% and generated $1,052,828 each year. Is it harder or are we not looking hard enough?

Social Media Marketing Tools For B2B Marketers

Tomorrow People

Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. 4. CRM Integration. Most B2B companies are already using CRM applications like that cover the entire sales pipeline. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing.

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From Zero to Hero: Quality of Data VS Quantity of Data

Sales Intelligence View

SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. Sales 2.0

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More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

SharpSpring also started as a narrow application – in this case, Web visitor identification and analytics – and evolved into a full marketing automation platform selling through agencies. The system also offers its own CRM – a useful option for agencies who might need to provide a low cost system to some clients, while accommodating others that have a system in place.

10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm

Hinge Marketing

This brand recognition can lead to referrals and new business. 8) Marketing Automation, CRM, and Lead Nurturing Marketing Automation: Marketing automation replaces high-touch, repetitive manual processes with automated ones – supported by technology solutions. CRM: Another essential software is a Customer Relationship Management System (CRM). Embrace them, use them.

Predictive Personalization and Call Tracking


Major analytics and data platforms have been combining with customer experience technology such as customer relationship management (CRM) software and web content management systems (CMS) – and that means the machine is constantly absorbing and digesting information about buyers, storing it all in a database that can be referenced for a marketer’s benefit.

Your website must adapt based on data


The state of the art in marketing and advertising and how they use big data, logic, and computing, is light years ahead of what most of us know. While many of us are just discovering the power of WordPress Plugins and freeish tools like  MailChimp , the Fortune 500 have their entire companies wired for sound. remember, years ago, that Amazon was doing this. How many hours would an MAS save you?

CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

In the less digitally savvy days, brands and their teams of analytics “experts” would navigate through Excel spreadsheets with massive amounts of data. For example, brands are able to gather intelligence on channels shopped — including Web, tablet, mobile phone or store — and then integrate data from a CRM system, POS, DPM or other source to help augment customer profiles.