Ad tracking via web analytics and call analytics can give you data you weren''t even anticipating. They also made some substantial changes to their sales training programs internally and their CRM processes and procedures. They wanted to marry specific Adwords groups to call tracking numbers using Dynamic Number Insertion. The truly frightening thing about ad tracking via web analytics and call analytics is that it will tell you things you didn''t know you didn''t know. 'Marketing is actually quite scary. You don''t know what you don''t know. Awesome. MORE >>

Salesforce.com by itself is already a pretty good CRM system, but it gets even better with almost 1,000 applications that are available through the AppExchange. In no particular order: Salesforce for Google AdWords. Many organizations spend a significant amount of money on search advertising, such as Google AdWords. Now you can optimize your AdWords campaigns for revenue instead of clicks. This is similar to Salesforce for Google AdWords, but specific to organic search. Web analytics has two main techniques: visitor tracking and visitor surveys. Toucan. MORE >>

Other products in the suite include Salesforce.com for sales automation and customer service, Adobe EchoSign for e-signatures, AppExtremes Conga Composer for proposal creation, Dell’s own Boomi for application integration, and a Dell-built analytics platform. Beyond the Pardot system itself, the Dell offering includes pre-built integration with the other Dell products and with Microsoft Dynamics CRM , and fixed-price implementation packages (from free to $5,000) including training, campaign development, site search setup, CRM integration, and Google AdWords integration. MORE >>

SOURCE: [link] Quality data is one of the essential keys to running a successful business in today’s always on, analytics driven world. Actually, we have several avenues at our disposal that include our websites, external paid sources like Google AdWords, our CRM systems, marketing campaign responses, offline activities like trade shows, and of course social media. Alone these sources provide basic information, but when used together they allow us an insight into our customers lives along with very valuable predictive analytics. But how do we do that?” Sales 2.0 MORE >>

Real Analytics. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords. CRM Integration. Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. By integrating your social media tools with your CRM applications you can learn everything you need to know about your leads. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. This is the problem that we set out to solve in mid 2011. MORE >>