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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

A whole lot of effort that not every advertising professional knows they need to put forth. In a fast-growing multibillion dollar industry, it’s increasingly challenging to discern truth from the carefully crafted narratives propagated by ad solution providers. What does it take to uncover what’s really going on in adtech?

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How to Drive Traffic with Content Amplification

Hubspot

61% of marketers say that generating leads and traffic is their biggest challenge. So, what do you do when you create content you know your audience wants to see, but they aren't finding it? The answer may be a method that you're most likely already using, but with a more expansive lens — content amplification.