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Can Small and Midsize Business Owners Pursue Content Marketing?

ClearVoice

It has big returns for little investment: It’s cheaper than advertising and works better. It also has lifetime value, unlike other forms of advertising. Advertorials or native content. Landing pages and microsites. Mobile apps and SMS messaging. With content, it repeatedly reaches audiences. Blog posts.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). T-Mobile Curates Web Content , June 29, 2010. June 7, 2010.

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Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. While not all B-D-list online influencers lead with an advertising rate sheet, many do. Most PR campaigns aren’t budgeted for advertising spend, so I don’t pay for posts.

Class 80
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Texts work for some businesses to share content, while others may opt for mobile push notifications from tools like Pushbullet. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Mobile Apps.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Texts work for some businesses to share content, while others may opt for mobile push notifications from tools like Pushbullet. Microsites. When AT&T addressed a huge social problem with texting and driving accidents, they launched a microsite to complement the social media campaign #itcanwait. Mobile Apps.