Phony Testimonials and Dumb Social Proof
Writing on the Web
JULY 7, 2010
A bit of background, in case you’re wondering… I’m not making this stuff up, it’s been researched to death by scientists and marketers. Add this to Google Bookmarks. Post on Google Buzz. Add this to Google Reader. Add this to Ning. Advertorials: Step 7- Provide Proof.
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