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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

Buffer does this well with its “Open” blog, telling their story as a startup while building a connection with their audience. The “Sponsored” sidebar of this Facebook screenshot are ads. Advertorials. Like native advertising, advertorials are content that appear in publications as ads.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

Buffer does this well with its “Open” blog, telling their story as a startup while building a connection with their audience. The “Sponsored” sidebar of this Facebook screenshot are ads. Advertorials. Like native advertising, advertorials are content that appear in publications as ads.