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B2B Video Marketing Done Right

KoMarketing Associates

Marketers are seeing positive results when they include video in the marketing mix. Marketo: What is Marketo? Brand Differentiation – Why Buy? They provide the context of an advertorial with the authenticity of a product review and rating. Evernote: Seriously Playful: Hack Week 2016. Moz: Around the Office.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.

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Why Cisco Hired Over 200 Content Marketers

Contently

The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

Marketo's Modern B2B Marketing. She has helped to define, position and launch over 75 individual products and companies since she began consulting 20 years ago. She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Rebel Brown's blog Phoenix Rising.