Advertorials, Custom Publishing, Focus Group and Paid Content

8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

APRIL 3, 2019

Posted by AlliBerry3 There’s a lot to consider when creating a content strategy in 2019. Not only is there more competition than ever online, but there are so many types of content and ways to reach your target audience. Should you focus on research studies or whitepapers? Content goal: Brand awareness. Do you podcast?

Paid Content

Paid Content Distribution Paid Search Agency Brand Identity

White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

MARCH 27, 2013

Have Marketers Killed This B2B Golden Goose? The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. White papers jumped the shark when they became paid content.

Paper

Paper Paid Search Agency Advertorials Allocation

B2B Marketing Zone

8 Content Distribution Ideas to Meet Your Brand’s Goals

White Papers are Not Dead. They’re on Life Support.

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