Remove Advertorials Remove Class Remove Conference Remove PR
article thumbnail

Earned-media micro-influencer marketing master class

Biznology

To guest lecture at Professor Shashi Bellamkonda ‘s Social, Mobile and Search Marketing class at Georgetown University School of Continuing Studies , XCPD-732. Shashi’s class is as amazing and as popular as he is. My Personal Digital PR Philosophy. Micro-Influencer Marketing is 1% Inspiration, 99% Perspiration.

Class 80
article thumbnail

Blogger outreach is earned media PR, isn’t it?

Biznology

All blog conference preach payment (but I’m earned too so I get ur point)” and I responded “Don’t forget, most bloggers online have never been corrupted by blogger conferences :)” and, finally, “You don’t NEED to be sneaky in social media.

Blogger 80
article thumbnail

Influencer marketing is one percent inspiration, ninety nine percent perspiration

Biznology

Waiting for class. My Personal Digital PR Philosophy. Prepare your kid-gloves and your checkbook – find ways to woo them personally (over lavish meals, inviting them to HQ, or meeting them down at one of the many conferences they attend). Most PR campaigns aren’t budgeted for advertising spend so I don’t pay for posts.