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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

The bottom line: Google knows how to differentiate between natural and paid links; the latter are usually off-topic, keyword stuffed, and include keyword rich anchor text. What does Google think about advertorials, native advertising, and editorial content? Should I add schema.org markup on my videos even if they are on YouTube?

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B2B Video Marketing Done Right

KoMarketing Associates

Brand Differentiation – Why Buy? Case Study. Case studies can be similar to customer testimonials (below). Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. Moz: Around the Office. Trello: The Ladders.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

She identifies and transforms differentiation - customers crown jewels - into compelling, customer-centric value that sells. Connect with your customers through a case study. I spotted a family style magazine at the hair dressers one day, and decided to buy a half page advertorial. Rebel Brown's Tip. Patsi Krakoff.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) June 8, 2010.