Remove Advertorials Remove Blogger Remove Focus Group Remove Tools
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Phony Testimonials and Dumb Social Proof

Writing on the Web

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. “This product has only been used in testing and focus groups; here’s some feedback from initial reviewers.&#. Blog this on Blogger. Advertorials: Step 7- Provide Proof.

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8 Content Distribution Ideas to Meet Your Brand’s Goals

Moz

The type of sponsored content I’m referring to here is online advertorials or articles that look like normal articles, but are tagged as “sponsored content,” typically. The Moz Keyword Explorer or SEMRush Keyword Magic Tool are great places to find topics for your blog posts. BuzzFeed is a prominent platform for brands.