Lewis DVorkin: Content Marketing or Advertorial?
B2B Memes
AUGUST 10, 2012
As he goes on to say, the “idea that a company—as a brand and marketer—can be an expert content creator and reach an audience by disintermediating reporters is confusing, threatening and scary to an entire profession that had its way for a century.”. As long-time readers of this blog know, I generally like the idea of content marketing.
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