Advertorials Banners Forrester Optimization 
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Print Advertorials. And they’re right. Advertising.
Hubspot
AUGUST 13, 2014
It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Native distribution is more conducive to content marketers than banner ads and lacks the pervasiveness of banner blindness. Advertorials (Sponsored Content). Native Social.
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