YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars
readwrite
JULY 23, 2014
At a recent Q&A session for Google’s Q2 earnings, an analyst posed the question , “How high do you want to get in the professionally created content funnel?” That speaks to the popular misconception that YouTube is a site overrun with cat videos and online gamers cursing into their mics—not advertiser-friendly fare.
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