How to Promote Your Content Using Paid, Earned & Owned Media
Hubspot
AUGUST 13, 2014
The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Advertorials (Sponsored Content).
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