Webbiquity

JULY 28, 2010

Spam email led to a consumer backlash over unwanted advertising and the rise of ad-voidance. This makes the book an excellent guide to developing a social media plan and justifying resource allocation in a large organization environment, if somewhat short on actual execution. One million websites.

Social Media 100

Social Media Social Marketing Planning Media 100

Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” Junta42 reported that for the third straight year, marketers are planning to spend significantly more on their content marketing efforts.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Instead, I found something on Media Curation, which I thought was close enough: Media Curation is the emerging trend toward creating media content using a mix of machine and human resources. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

JULY 21, 2010

How to avoid a social-media lawsuit [link] [link] Evans Media Group RT @jaybaer Protecting Yourself From Social Media Lawsuits [link] [link] Dea Surjadi Good points RT @Ad_Chickadee: How to avoid a social-media lawsuit [link] [link] Joseph Manna Not necessarily; fair use still applies.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

AUGUST 10, 2010

Billions and billions of dollars are spent on advertising. Pepsi probably wouldn't have reached me if it wasn't for that particular media channel, which is hyper-focused on my interests. And with social media targeting, advertisers can be that much more efficient with their messages. JF : Hyper-targeting.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

B2B Marketing Zone Posts

NOVEMBER 2, 2010

To succeed in social media, set aside your marketing plan , October 31, 2010 Forget your marketing PLAN? I’m often asked what I think the next big thing in social media might be. Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. October 28, 2010 Image via Wikipedia.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40