Engagio

JANUARY 14, 2021

The two of us have been using account-based Sales strategies for years, and we talk through what Sales teams—SDRs and Sales leaders alike—should focus on when it comes to reaching their best accounts. Examining today’s Sales challenges. These are the accounts SDRs will want to focus their attention on.

Ideal Customer Profiles 118

Ideal Customer Profiles Lead Ranking DemandBase Sales Qualified Leads 118

Zoominfo

FEBRUARY 25, 2021

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway? Outbound Prospecting.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240

Zoominfo

FEBRUARY 25, 2021

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Terminus

OCTOBER 29, 2021

A pilot campaign that generated six opportunities and two sales from 21 target accounts. The campaign was done by one person alone A campaign with a 37% reply rate from 30 accounts and six won deals. People believe you need deep pockets to start with account-based marketing and create a successful campaign.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Directive Agency

FEBRUARY 22, 2019

Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Strategic-IC

SEPTEMBER 17, 2022

Today’s buyer has a wealth of information at their fingertips: reports, blogs, review sites, display advertising, podcasts, white papers, etc. The list is endless. Educating and Enabling Sales. This is one of the ‘hardest parts’ of ABM according to Amber Bogie , Director of Global Demand Generation at Reachdesk.

Account Based Marketing 62

Account Based Marketing ABM Ideal Customer Profiles Enterprise Management 62

Hubspot

NOVEMBER 30, 2015

Here too, there are lots of reasons you’d want to embark on an inbound marketing effort, with the primary purposes being: Generating greater awareness and engagement with your desired markets. Increasing lead velocity and generating more sales qualified opportunities for the organization.

Inbound Marketing 28

Inbound Marketing CRM Sales Qualified Leads Work Management 28