Customer Experience Matrix

FEBRUARY 2, 2010

Summary: Database marketing and digital marketing are more different than it seems. It’s self-evident that digital marketing (mostly on the Internet, but also mobile, in-game, and eventually interactive TV) is a major change from both traditional mass media and more recent database marketing (mail, email, telemarketing, CRM).

Database Marketing 120

Database Marketing Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 1, 2010

The connection is that these both support my feeling that many members of the old-line database marketing community have failed to adapt to the new world of digital marketing. Alterian has already made big bets in social media and Web content management, which are also well beyond the scope of traditional database marketing.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

The Point

MARCH 18, 2014

I’ll even agree that any type of “spray and pray” advertising – the type that makes no attempt to target the right audience, deliver relevant content, or offer information of value, should be frowned upon if not outlawed completely. Email, and even direct mail, is primarily used for lead nurturing, not lead acquisition.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Marketo Demand Generation 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Labeled “Mass Influencers&# this army of 29 million opinionated chatterboxes may very well be the key to your social media success. million followers on Twitter? million followers on Twitter? What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Customer Experience Matrix

MAY 15, 2011

If, as I strongly believe, data expertise is of critical importance for the media world it’s not the first industry where this is true. Early examples of this are the classic CPG scanner data, pharmaceutical detailing data and financial services direct marketing data sets. So where do you find this expertise?

Data Hygiene 120

Data Hygiene Stats Conference Work Management 120

MarketJoy

JUNE 25, 2018

Alternatively, outbound marketing is referred to as traditional or direct marketing. Amidst the hoopla surrounding inbound marketing, several business experts and marketers have turned away from outbound marketing and taken to the other. The Relevance of Outbound Marketing.

Paid Content 56

Paid Content Work Management Marketing Management Top of Funnel 56

Online Marketing Institute

JULY 31, 2009

2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing. Posted by Laura Ramos at 09:40 PM in B2B Marketing , Lauras Posts , Marketing Technology | Permalink Digg This | Save to del.icio.us

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40