Adobe Experience Cloud Blog

APRIL 11, 2017

In this blog post, I’ll explain why an intent-based email marketing strategy is effective and how you can create successful email campaigns from social intent data: What Is Intent-Based Email Marketing? To implement real-time, intent-based email marketing, you need intent data.

Intent Data 129

Intent Data Intent Email Marketing Social Marketing 129

DemandBase

SEPTEMBER 26, 2018

B2B sales and marketing organizations vary in size, structure, funding, and objectives – but the one thing which ties them all together is a deep investment in their CRM and marketing automation systems. Countless resources are put into scrubbing, reconciling, and enriching the data contained in them.

Account Based Marketing 63

Account Based Marketing ABM CRM DemandBase 63

EveryoneSocial

AUGUST 24, 2020

We got you covered on some simple stats, data, and justifications. HubSpot (Marketing CRM, Marketing Automation). But they also made it a one-stop shop by adding a sales CRM component that makes it seamless to keep track of all prospect information, deals, revenue, etc. Related : Just learning more about employee advocacy?

Marketing Automation Services 69

Marketing Automation Services Paid Content Budget Programs B2B Marketing 69

Televerde

AUGUST 29, 2019

The emergence of new technologies and tactics is enabling B2B marketers to intelligently target accounts with similar demographics and needs and build coordinated plays to reach those accounts with advertising throughout the sales cycle. There are so many ways you can personalize every ABM tactic you decide to use.

Account Based Marketing 61

Account Based Marketing Sales Management Tactics Marketing Strategy 61

Heinz Marketing

AUGUST 5, 2021

Is there an advertising component? I.e., the ability to route accounts from the ABM platform into your CRM system based on a certain stage or action. Advertise to your target accounts with the only DSP that delivers the precision and scale that B2B requires. Pros: Helps establish an accountable, data-driven ABM approach.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

BenchmarkONE

JANUARY 25, 2023

BenchmarkONE BenchmarkONE is an integrated CRM and marketing automation tool that seeks to make managing and maintaining both existing and potential customers easier. You can also use marketing automation to fill in the gaps in corporate operations and data.

Marketing Automation Services 82

Marketing Automation Services CMS Development Budget Programs Ideal Customer Profiles 82

Engagio

JUNE 16, 2020

Data (B2B customer data platform). A customer data platform, or CDP, is at the heart of any comprehensive marketing platform. It starts with the ability to connect to various data sources – including CRM, marketing automation, and email/calendar data – and ingest massive amounts of data (including detailed activity data).

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132