Metadata

APRIL 8, 2024

Seriously: our lead-to-conversion rate increased by 15X and our cost per opportunity (CPO) went from $40k to $800. How my time as a Metadata user forever changed my approach to paid advertising Metadata (and the Metadata team) made me a way better marketer; it fundamentally changed how I think about paid advertising.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Martech

OCTOBER 23, 2023

With fewer advertisers in the market, their brand messaging stood out more, resulting in a higher recall value, ensuring that when consumers are ready to spend again, these brands are top-of-mind. Storytelling, brand values and community building can be strong strategies. The result? The simple logic was visibility.

Advertising Agencies 119

Advertising Agencies Paid Search Agency Brand Identity Branding 119

Contently

JANUARY 12, 2017

Sheryl Sandberg, COO; Chris Cox, CPO; and Mark Zuckerberg, cofounder and CEO, have all flatly said that Facebook is a tech company. Facebook’s revenue has exploded since 2013: Much of that rise comes from incredible user growth overseas, as well as Instagram opening its doors to advertisers. But will advertisers bite?

Facebook 60

Facebook Video Marketing Advertising Agencies Mobile Advertising 60

Webbiquity

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100