Blogging Benchmaks: In Search of the Missing Metrics
B2B Marketing Savvy
JULY 30, 2009
Read time = 3-4 minutes) In the B2B space, we’re fairly obsessed w/metrics and measurement. Having worked on the Agency side and the Client side, I’ve both seen and sold the “smoke and mirror” aspect of advertising, creative initiatives and the typical outbound marketing campaigns. Some ScoopDog Blog data points, two months in: .
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