Convince & Convert

OCTOBER 12, 2010

For the most part, all they have is social media – so ROI is a matter of hope rather than measurable statistics. That was a comment I added to a great post from Matt Ridings called “ Is Our Addiction to ROI Killing Social Media &# on Convince & Convert. And as for small brands, there’s no debate at all.

Social Media 125

Social Media ROI Media Marketing Budget 125

Inbox Insight

NOVEMBER 13, 2018

Statistics such as these are alarming, especially if content marketing is an important part of your B2B marketing strategy. They want the right information in a high quality format, and they don’t want to have to spend time looking for it. This is according to a study by the American Marketing Association. Placement website.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Hubspot

JUNE 19, 2014

To calculate, follow these steps for a given time period (month, quarter, or year): Add up program or advertising spend + salaries + commissions + bonuses + overhead. For example, if you spend $500,000 on Sales and Marketing in a given month and added 50 customers that same month, then your CAC was $10,000 that month.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28