Bannerflow

DECEMBER 16, 2019

The uprising of programmatic channels mean they’re at the forefront of the agenda for digital marketers everywhere – making it essential to be on the pulse of programmatic trends. If you’re still struggling to get to grips with the concept of programmatic advertising, then head to our definition guide.

Advertisements 65

Advertisements Advertising Trends Television marketing 65

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. Cost Efficiency CTV advertising offers cost efficiencies compared to traditional TV ads.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Vision Edge Marketing

FEBRUARY 29, 2012

Social media and marketing doesn’t replace other media, just as radio didn’t replace newspaper and television didn’t replace radio. eMarketer estimates that social network ad spending will be $1.3 It complements other online and offline marketing initiatives. Therefore, just like any other effort, a singular strike may not be enough.

Social Marketing 100

Social Marketing Lead Scoring Lead Ranking Media 100

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

Author: Mike Tomita Return on investment (ROI) is an important part of digital marketing (and really, almost every part of marketing)—it tells you whether you’re getting your money’s worth from your marketing campaigns. But first, you need to understand how you can effectively measure the ROI of digital advertising. .

Paid Content 48

Paid Content ROI Advertisements Advertising 48