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A Guide to Social and Paid Attribution Reports

SmartBug Media

Seeing the value of your marketing efforts, whether you’re the business owner or the marketer, is undoubtedly important in the constant conversation about return on investment (ROI). Google attribution is session-based (cookie-based) versus Facebook Ads, which is pixel-based (login-based). That’s right, sources.

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7 Killer Digital Advertising Trends Every Marketer Should Know in 2020

Single Grain

Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram. Last year pushed us to completely new-era advertising transformations and new advertising trends that entail big changes in the customer experience and that will be evident long after 2020.