Convince & Convert

OCTOBER 12, 2010

The ROI – while still imprecise – is at its core at least – numerical. How much of advertising ROI is art rather than science is a matter for debate, but there’s enough vaguely convincing science in play to reassure executives. Small Business: No Marketing Budget = No Brainer.

Social Media 125

Social Media ROI Media Marketing Budget 125

Inbox Insight

NOVEMBER 13, 2018

Driving high volumes of engaged prospects to your business. Earned media is publicity and engagement you’ve won through non-paid marketing efforts: SEO is one of the most important, along with Word of Mouth (WOM), rating and reviews, and arguably influencer marketing. Establishing Thought Leadership among your industry peers.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. B2C: Business-to-Consumer. N = Need: Determines whether there''s a business need for what you''re selling. For example, CAN-SPAM is the reason businesses are required to have an "unsubscribe" option at the bottom of every email.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

MARCH 10, 2016

4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. 5) B2C (Business-to-Consumer). A personal blog or business blog will traditionally include regular entries of commentary, descriptions of events, or other material, such as photos and video. 9) Bounce Rate.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28