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The Ultimate Guide to Email Marketing

Hubspot

On average, email generates $38 for every dollar spent, which is a 3,800% return on investment. The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Email isn’t dead. Email marketing isn’t spam.

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The Step-by-Step Guide to Conducting a Content Audit

Single Grain

Good practice demands that we return to our content periodically to ensure that everything is as fresh and beautiful as the day it was released to the world. In this post, we'll show you two ways to do a content audit, one quick version and one long version. What Is a Content Audit? In other words, it’s a quantitative collection.