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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

ViewPoint

If you don’t have a marketing automation tool, get one. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players. Marketing automation can be had for as little as $300/month, or $750 to $1,500/month for some of the larger players.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Many of the marketing automation companies have added some fairly sophisticated analytics to monitor prospect’s online behavior and help marketers qualify and score them based on Web site visits, registrations, and downloads. My point: B2B marketers are looking elsewhere for help generating demand.