article thumbnail

Banner Ads Work; Really

NuSpark Consulting

However, any preconceived opinions on this medium needs to be turned around and thought of positively. Billboards, transit advertising, sponsorships, and other forms of out-of-home advertising have never been chastised due to lack of business generated from these mediums. More information can be found on their website at www.vizu.com.

article thumbnail

Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Carbonite specializes in data backup and recovery for small and medium-sized businesses, as well as personal computers. I love reading. I love writing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Goals are a prerequisite for attribution, so be sure you have the necessary goals set up in order to accumulate enough data to make an informed decision on the best model for your business. . .

article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

article thumbnail

Top 25 Content Types for Inbound Marketing

ClearVoice

You’re not only creating content for a specific audience, you also have to reach them with the information at a time that feeds into their needs. The concise, skimmable information has the ability to spark interest and help with basic questions about your company and products. Is the content mapped to a specific buyer stage ?