Ranking B2B Marketing Automation Vendors: How I Built My Scores (part 1)
Customer Experience Matrix
DECEMBER 27, 2010
These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. In the interest of simplicity, my three charts will address marketers at small, medium and big companies. Clearly some adjustments were necessary.
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