NuSpark Consulting

JULY 2, 2010

As a business, there’s always a question on the effectiveness of banner ad campaigns (or online display) as a portion of an online media mix. However, any preconceived opinions on this medium needs to be turned around and thought of positively. Key metrics they track are brand awareness, product preference, then purchase intent.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Conductor

OCTOBER 14, 2019

I was doing product marketing. I was doing the actual packaging of products that we were sending out to people. This was a really interesting way to combine my creative side with a productive and comprehensive marketing strategy. I was with iProspect for about two years. I was doing PR. I was doing wholesale outreach.

Paid Content 15

Paid Content Paid Search Agency Advertising Agencies Work Management 15

SnapApp

MARCH 2, 2018

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . What if you're a business investing a lot in top funnel social media and display ads designed to drive brand awareness and direct traffic to your site? How much credit goes to the display and social ads? . .

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104