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5 Steps to customer data hygiene: it’s not sexy, but it’s essential

Biznology

A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached. Pretty much eliminates phone as a reliable communications medium, doesn’t it? B2B Marketing B-to-B marketing B2B marketing data hygiene database marketing marketing database'

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Train and motivate them well. The attribution problem has heated up recently, fueled by the rise of digital marketing. Marketers are in general agreement today as to the deficiencies of either of these traditional methods. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.