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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

Top of Funnel

Top of Funnel SEO B2B Paid Search Agency

21 Ways You Can Use Outgrow Interactive Content

Outgrow

SEPTEMBER 20, 2019

Moreover, it can segment leads on the basis of their position in the funnel, their demographics, etc. Lead Nurturing. Lead nurturing is the process of building a relationship with your clients. It is a way of keeping in touch with your client to further them down the marketing funnel.

Outgrow

Outgrow Paid Content Top of Funnel Classified Ads

B2B Marketing Zone

Why bottom-of-the-funnel SEO is the game-changer your B2B needs

21 Ways You Can Use Outgrow Interactive Content

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