Advertising Funnels Demand Generation SQO Webinar 
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SEPTEMBER 22, 2021
If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?
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SEPTEMBER 22, 2021
If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? How do I calculate the return on investment of my Facebook ads? In this post, we cover: Are Facebook ads a waste of money for B2B?
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JANUARY 18, 2023
In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. Rather than putting ads on a hamster wheel and letting them run forever, put stop-loss measures in place and use auto-pause rules to ensure you’re reducing inefficient spend.
Vidyard
MAY 17, 2016
Did you know that marketers who use video for lead generation see 19% lower cost per lead than those who don’t? For demand generation and content marketers alike, more quality leads for less cost is the consistent, ever-present struggle. Here are just a few examples: Gating on-demand webinars before the video starts playing.
PathFactory
SEPTEMBER 27, 2018
You finally sit down to watch the first episode of that new Netflix show you keep seeing ads for everywhere. Beyond the click, the team had zero visibility into whether customers were actually engaging with the content, or what impact that engagement had further down the funnel. You pay per click on your ads and promoted social posts.
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