Advertising Funnels Correlation Forrester ROMI 
Marketing Insider Group
JANUARY 29, 2013
If you get just one metric to present to your CEO, it should marketing return on investment (or “ ROMI “). But ROMI does not show something that may be even more important: is your marketing better than your competition? You could argue this is an ethereal, top-of-funnel metric. The Real-Time Marketing Exchange.
Convert
OCTOBER 25, 2022
According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Rafael Romis, Founder of Weberous Web Design. Good examples of social proof are adding testimonials, reviews, ratings, media mentions, awards, and logos of well-known clients. Review your conversion funnel.
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