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The Complete Guide to Channel Sales

Salesforce Marketing Cloud

This approach helps companies accelerate sales and grow revenue without adding to their headcount, a move that’s increasingly important during economic uncertainty. Resellers or value-added resellers (VARs) purchase existing products with the intention of reselling them, often adding features or services to enhance value.

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5 Takeaways from SearchLove Boston 2018

KoMarketing Associates

” Over the last 10 years, ad platforms and options have changed dramatically. Samantha uses Google Maps and Google Images as examples of platforms that used to be free but have since incorporated ad space as a way to grow and drive revenue. Below are several new Google Search ad options she talked us through: Vehicle Ads.

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14 Steps to Hosting a Successful Webinar

Convince & Convert

Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. Fair warning : Most registrations do not come from the social networks so use this tactic with that expectation. Image via BigStockPhoto.com.

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Create, Engage, Convert: Achieving Success with AMA’s Virtual Xchange

Adobe Experience Cloud Blog

Carmen Taran, co-founder of Rexi Media, spoke to the often-overlooked concept of using visual aesthetics to produce outstanding virtual presentations. Here Dennis Shiao, Director of Product Marketing at INXPO, walked through the process of driving registration, which of course leads to greater numbers of engaged attendees.

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Demise of the Cookie Panel Discussion

Porch Group Media

Prior to this, I spent many years at Liveramp and gained a ton of familiarity with the ad tech ecosystem, the cookie and the identity graph space. Instead, they’re going to offer a taxonomy that advertisers can bid on based entirely off of their registration data. They have about 46 different audiences.

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If it isn't in the CRM, it didn't happen

GreenRope

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40
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If it isn't in the CRM, it didn't happen

GreenRope

It's about the ENTIRE relationship between the brand and person who will pass through a progression (or funnel) of prospect, lead, client, and champion. It means event staff managing events, registration, collecting payments and getting that data into the CRM. Recently, we added a CRM Activity Leaderboard into GreenRope.

CRM 40