ZoomInfo Targeted Audiences, the Next Chapter in Targeted Advertising
Zoominfo
AUGUST 12, 2021
Here’s why your audience data might be falling short: It’s inaccurate It’s outdated It’s too heavily modeled “No marketer wants to spend a single penny trying to reach somebody that’s never going to buy their product. Third-party data is collected from various sources and sold as a package by data management platforms (DMPs).
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