Zoominfo

MARCH 1, 2021

In the earlier stages of the funnel , advertising, branding, and content are key, so choose KPIs that measure their reach. Event attendance Number of email opens — from campaigns Email bounce rate Referral traffic Net promoter score (NPS) Brand awareness and reputation. How Do I Track Digital Marketing KPIs?

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Marketri

SEPTEMBER 22, 2023

Website Traffic-to-Lead Ratio This ratio provides a snapshot of your website’s appeal to your ideal buyer—the target audience your marketing is designed to draw to and through your revenue funnel. If traffic is high but leads are low, it’s likely your content isn’t engaging or relevant enough to drive buyers to act.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Churn Rate 62

Envy

FEBRUARY 13, 2021

Churn rate. When customers cancel subscriptions or stop buying from your company, they've churned. The Churn rate is the percentage of total customers who churn, and you'll track the churn rate to calculate overall CLTV and refine your marketing to retain these clients.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . It signals brand awareness, and is a much better leading indicator than total traffic. This number can be broken out by source to see which channels are driving the largest increase in traffic month-over-month. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

KoMarketing Associates

MAY 3, 2022

Tracking metrics like traffic and engagement, provides insights into what topics and formats your prospects prefer. Find areas for improvement, for example, if content is not bringing in leads or if traffic to a previously popular post has fallen, it might be time to revise it. SEO Success . But is it working? Engagement .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Single Grain

APRIL 1, 2020

Quality of incoming traffic converting into leads. Leads will move through your funnel so that your conversion rates rise, and clients will hopefully no longer drop out and “use” you for as long as it suits them. What’s the churn rate? It’s reckoned that 5% is a good churn rate for SaaS companies.

Lead Generation 126

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 126

SmartBug Media

MARCH 3, 2020

It’s important to track unique visitors rather than just reporting on traffic. It’s also important to see how these visitors are getting to your site—whether it’s through organic search, social media, referrals, email, direct traffic, or your paid media efforts. An SQL has qualified themselves even more than an MQL.

Lead Ranking 97

Lead Ranking Marketing Qualified Leads Paid Search Agency Paid Content 97