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How the most successful B2B startups came up with their original idea

Lenny's Newsletter

He realized that essentially all of the knowledge about what was working and not working was hidden inside people’s heads: ‘The CRM was showing me stuff, but it wasn’t anything meaningful. I remember Flurry, Google Analytics, Adobe, Kissmetrics, and others. Art by Natalie Harney.

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8 key takeaways from ClickZ’s Marketing Automation Summit

ClickZ

My typical push is to go as far down the funnel as possible,” says Gediehn. He added that the new, post-COVID world has also changed how customers will engage in the combination of physical and digital now and in the future. Jon Miller is the CPO at Demandbase.