Advertising Funnels AIDA Information Marketo 
OutboundView
FEBRUARY 28, 2019
Within this space, you’re only discovering topical information such as employee count, revenue, location, or industry. Identifying the triggers that drive organizations to buy is absolutely critical for top of funnel targeting. Think back to Mitch and Murray’s favorite acronym: AIDA. Buyer Research. Who’s your buyer?
xiQ
AUGUST 8, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Don’t believe the hype.
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xiQ
AUGUST 8, 2015
For a century, buying has been framed in terms of moving a prospect from Awareness to Interest to Desire to Action (AIDA). The AIDA model and its variants are the basis for sales funnels at many B2B firms. But Gartner research (see here and here ) indicates a very different contemporary buying reality. Don’t believe the hype.
Onalytica B2B
JULY 16, 2018
We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. By using video you can help your prospects through the funnel by letting them “meet” you, like you, know and start to trust the person behind the brand.
BDB
SEPTEMBER 27, 2023
This old-age challenge led to marketing teams of all sizes battling the deceitfully easy question: ‘How do I categorize and pre-qualify contact information before I pass them on? And, once we have the relevant contact information, how can they be nurtured into a buying customer? Are all leads before SQLs the same? Clearly not.
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