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Moneyball for Marketers

Adobe Experience Cloud Blog

Historically, sales people and marketers have tracked three KPIs: Number of leads generated. Lead conversion percentages. For example, a channel that generates a lot of poor-quality leads may compare unfavorably in total campaign value to a smaller channel with whale-sized leads. Revenue per sales person.

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Vertical SaaS: The Future of SaaS Is in Niche Industries

Single Grain

Lufax , a Shanghai-based financial asset exchange SaaS product that focuses on P2P lending solutions for banks and insurance companies, rose in valuation to $39.4 The Anatomy of an Effective SaaS Lead Generation Strategy. You can then monetize this data via value-added solutions like benchmarking or marketing reports.

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