SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
It shows you have developed brand loyalty and confirms that your SaaS offering is resonating with your customers. SaaS companies should take note of these benchmarks: CLV to CAC Ratio LTV should be greater than customer acquisition costs. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC.
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