Content Standard

AUGUST 24, 2021

While I haven’t seen what I would consider definitive benchmarks for opt-out vs. opt-in conversions, there is evidence that properly managing opt-in requirements also places a greater financial burden on businesses.). In it, he plotted the efficacy of the brand’s marketing tactics from a cost-per-lead perspective.

Privacy 125

Privacy iProspect Ad Exchange Paid Search Agency 125

KoMarketing Associates

MARCH 30, 2012

According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. From a strategic perspective , how will mobile marketing impact lead generation, the sales pipeline, brand visibility, etc. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Outgrow

MAY 21, 2020

Did you know that Content Marketing costs 62% less, yet generates over three times as many leads as outbound marketing? It even exceeded the engagement rate benchmark by 576%. iProspect is an agency based on data, expertise, and technology. iProspect designed Chevy’s “Purple Your Profile” campaign with strong creative content.

Advertising Agencies 52

Advertising Agencies Paid Search Agency iProspect Ad Agencies 52

SnapApp

MARCH 2, 2018

If you can’t answer that, you'll struggle to make the right campaign optimizations and push leads further down the funnel. . According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . It highlights the channels that directly lead to revenue.

Marketing Attribution 104

Marketing Attribution Top of Funnel Lead Ranking Multi-Touch Attribution 104

ClearVoice

APRIL 9, 2020

You’ll know based on engagement rates, lead generation and whether or not you’re hitting your core KPIs. This article about processing payroll nurtures a MOFU lead who is intrigued with the product, but wondering if it can do everything they need, including payroll services. We can do better! Create intentional content.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

ClearVoice

JUNE 20, 2022

You’ll know based on engagement rates, lead generation, and whether or not you’re hitting your core KPIs. Long-form informative articles cater to potential leads who do “informational” search queries on Google. When you have a lead who’s unsure if your product or service will apply to them, send ’em a case study.

Inbound Marketing 52

Inbound Marketing Top of Funnel Planning Paid Search Agency 52