Advertising Benchmark Intent-based Leads Marketing Automation Services Sample 
DealSignal
DECEMBER 27, 2021
When rating the top goals for B2B email marketing on a scale from 1-5, lead generation came at top (85%), followed by sales (84%), lead nurturing (78%), and customer retention (74%). 59% of B2B marketers prefer email for lead generation. B2B Email Marketing Benchmarks. This benchmark is critical.
DealSignal
FEBRUARY 26, 2024
When done correctly, email marketing is a low-cost, high-return tactic that should be weaved into any content marketing strategy. Table of Contents [Open] [Close] What Is B2B Email Marketing? 59% of B2B marketers prefer email for lead generation. This benchmark is critical. Keep your contact list clean.
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