SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
SaaS companies should take note of these benchmarks: CLV to CAC Ratio LTV should be greater than customer acquisition costs. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. SaaS marketing agencies can be invaluable in helping you identify and track the right metrics for growth.
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