Content Standard
AUGUST 24, 2021
Tech giants like Facebook, Google, Amazon, and Apple have built billion-dollar fiefdoms on the backs of customers whose data fuels their biggest revenue stream—advertising. The feudal system is alive and well in digital marketing. And those fiefdoms have reached monolithic scale. Not convinced?
KoMarketing Associates
MARCH 30, 2012
According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. 85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development.
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SnapApp
MARCH 2, 2018
According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . After being exposed to Google display ads, Facebook video ads, a buyer types your domain into search bar, navigating to the site and converting. It’s too simplistic. . So, what is the hold up? . .
ClearVoice
APRIL 9, 2020
Google shares a case study about its client , Swarovski. In the study, we learn that Shopping Ads and Google Images were utilized to create a mobile-rich experience for the retailer, growing online sales by 50 percent, year over year. We can do better! Create intentional content. Last time your laptop was glitchy, what did you do?
ClearVoice
JUNE 20, 2022
Long-form informative articles cater to potential leads who do “informational” search queries on Google. But if you want to attain higher rankings and reap the full benefits of long-form content, don’t use word count as a benchmark. Google shares a case study about its client Swarovski. Image Source: Google.com.
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