SaaS Customer Lifetime Value – 8 Strategies for Amplifying Yours
accelerate agency
SEPTEMBER 21, 2021
SaaS companies should take note of these benchmarks: CLV to CAC Ratio LTV should be greater than customer acquisition costs. Established companies like Salesforce.com have multiples that are more in the region of 5 x CAC. Conclusion Companies cite numerous challenges as barriers to calculating and monitoring customer lifetime values.
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