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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. Reverse IP look up appears to be the new thing here.

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Account Based Marketing Services, a B2B Marketers Guide for Large through Enterprise Level Execution

The ABM Agency

Many many B2B companies look for a digital marketing agency to handle all aspects of account-based marketing services—what we call “full-service” ABM. In short, ABM is a focused, strategic approach that identifies and targets the best-fit accounts, or ones that have the potential to bring in the most revenue.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)

SnapApp

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: Ultimate List of 22 Account-Based Marketing Tactics. #39.