17 Questions On How To Build A Content Marketing Strategy [Q&A]
Marketing Insider Group
JANUARY 28, 2015
One of the common ways to look at this is subscribers to a blog or newsletter. In this case, I would argue that going off-domain could help to lessen the promotional disconnect that your audience is currently feeling. Off domain, will allow you to establish that new mindshare but it comes with a cost. That can take years.
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