Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
Another option is called programmatic direct, in which ad inventory is sold at a fixed cost per thousand impressions (CPM) with no bidding. Think Google Adsense and Facebook Audience Network. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). Verizon Media.
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