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Online Display Advertising, Targeting, and Capturing Leads

NuSpark Consulting

SEPTEMBER 9, 2012

Lead generation and lead nurturing both can be done via a targeted display campaign. The GDN (Google Display Network) covers 2 million sites; a combination of publishers and websites that are in the Adsense program). Cost models- CPM, CPA, CPL. Such information to gather includes: • Minimal spend.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

JANUARY 28, 2015

Many businesses have ways to measure the cost per subscriber, or cost per lead. Because every new reader comes at no incremental cost. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Next, you can look at performance.

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